SEO and Content Manager

We are looking for an experienced and results-driven SEO and Content Manager to join a growing B2C iGaming operator with a presence in Bulgaria and international markets.

The ideal candidate will have a strong background in website management, content strategy, SEO, and digital marketing within the online gambling industry.

You will manage and optimize the company's websites, ensuring high-quality, engaging, SEO-friendly content that supports organic traffic growth, player acquisition, conversion, and retention.

This role requires strategic thinking, hands-on content management, SEO expertise, and a strong understanding of the competitive iGaming landscape.

Key Responsibilities

Website Management & Optimization

• Manage the day-to-day operations, content updates, and overall performance of B2C casino and sports betting websites.
• Ensure websites are regularly updated with relevant content, promotions, games, and landing pages.
• Maintain website content quality, consistency, usability, and brand alignment across different markets.
• Collaborate with development, design, product, and marketing teams to implement website improvements.
• Monitor website performance, user experience, and conversion rates, and identify optimization opportunities.
• Coordinate website launches, new market localization, and content migrations when required.

Content Strategy & Management

• Develop and execute content strategies aligned with business objectives, SEO priorities, and player acquisition goals.
• Plan, create, edit, and optimize content for casino and sports betting websites, including landing pages, game descriptions, promotional pages, blog articles, and SEO content.
• Manage content calendars, publishing schedules, and content production workflows.
• Coordinate internal content creators, copywriters, translators, and external agencies.
• Ensure content is localized and adapted to the Bulgarian market and relevant international audiences.
• Maintain a consistent brand tone of voice while ensuring content accuracy, relevance, and regulatory compliance.

SEO & Organic Growth

• Develop and implement on-page SEO strategies to improve organic visibility, keyword rankings, and website traffic.
• Conduct keyword research, competitor analysis, and content gap assessments across Bulgarian and international iGaming markets.
• Optimize website structure, metadata, internal linking, landing pages, and existing content.
• Work closely with technical SEO specialists and developers to identify and resolve SEO-related website issues.
• Monitor organic traffic, search rankings, engagement, and conversion performance.
• Identify new SEO opportunities, including market-specific content, seasonal campaigns, and high-converting search terms.
• Stay informed about Google algorithm updates, SEO best practices, and iGaming industry developments.

Performance Monitoring & Cross-Functional Collaboration

• Track and report on key website and content KPIs, including organic traffic, keyword rankings, conversion rates, engagement, and player acquisition.
• Use analytics and SEO tools to evaluate content effectiveness and recommend improvements.
• Collaborate with CRM, Acquisition, Affiliate, Product, and Design teams to ensure consistent marketing communication.
• Support promotional campaigns, new game launches, and market-specific marketing initiatives.
• Analyze competitors' websites, content strategies, and promotional activities to identify growth opportunities.

Requirements

Must-Have Qualifications

• Minimum 3 years of experience in website management, content management, SEO, or a similar digital marketing role.
• Previous experience within the B2C iGaming industry (online casino and/or sports betting) is essential.
• Strong understanding of the Bulgarian online gambling market and experience working with international markets.
• Proven hands-on experience managing websites and implementing SEO-driven content strategies.
• Solid knowledge of on-page SEO, keyword research, content optimization, and website performance metrics.
• Experience working with CMS platforms and managing website content independently.
• Proficiency with SEO and analytics tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Understanding of player acquisition funnels, conversion optimization, and user experience principles.
• Experience coordinating content production, localization, and external content providers.
• Excellent written and verbal communication skills in Bulgarian and English.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.

Interested? Share your CV with us. We will contact shortlisted candidates to discuss the opportunity.